HI THERE,
I'M DANIELLE.
I am a multi-faceted marketing professional with over 4 years in the industry. Throughout my various professional experiences and personal projects, I have developed a strong passion for finding creative ways to utilize technology and connect communities. With each project and challenge I face, I aim to use my skill set and creative thinking to meet and exceed each expectation, as well as learn more in the process.
DEC 2023
Enventys Partners
Paid Media Specialist in Charlotte, NC
At Enventys Partners, one of the top agencies in the crowdfunding industry, I worked with various startup companies to boost crowdfunding and bring their product to market through Facebook Ad Campaigns. While not all product inventions are a hit (some genius, some not so much…), I analyzed each client’s product potential and brand, determined their ideal target audiences, and created and managed all ad content to fulfill clients’ crowdfunding goals.
During this role, I:
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helped 95% of clients exceed their funding goals
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successfully maintained a 1.8 ROAS average for all my clients,
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and generated a 30% average boost in funding.
MAR 2023
SPOTHOPPER
ACCOUNT EXECUTIVE in BALTIMORE, MD
Prior to that, I eagerly helped stimulate the Baltimore food scene and generate business for dozens of local restaurants as an Account Executive at SpotHopper, an industry leader in restaurant marketing technology. I built strong connections with restaurant owners across the Baltimore market by analyzing their marketing situations, providing custom SpotHopper solutions based on their needs, and oversaw the creative direction of their photoshoots, video shoots, website development, and content creation. Success in this role requires consistent adaptability, client listening, problem solving, creative thinking, and strong communication.
Driven by ambition, I strengthened these skills and successfully:
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held the record for highest number of cold-calls dialed in 2022,
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and averaged a 55% close ratio throughout 2022, 25% above company average.
AUG 2021
PARTNERS + NAPIER
ACCOUNT EXECUTIVE in ROCHESTER, NY
In my first role out of college, I strengthened agency/client relations at Partners + Napier, an award-winning advertising agency in Rochester, NY. In this role as a dedicated Account Executive to Xerox, I successfully lead the production, promotion, project management, and execution of global and local events by effectively translating client’s needs to our creative team, assuring all content follows Xerox brand guidelines and vision, combining in-house metrics with industry trends to boost event attendance and success, and streamlining team efforts by creating uniform Excel sheet systems to easily track and manage all inventory, budgets, timelines, and requirements.
During my time at P+N, I:
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helped launch 100+ virtual and live events,
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and researched and onboarded 4 virtual event platforms that were used for 90% of Xerox events.